Topic 4 Quiz

1. Which of the following best describes a market?

a. One who needs or wants what you are selling

b. One who is able to buy what you are selling

c. One who is willing and able to buy what you are selling

d. One who is willing to see what you are selling

2. Which is not one of the 4 C’s of market research?

a. Collateral

b. Customers

c. Cost

d. Competition

3. Marketing is a process which aims at.......

a. Production

b. Profit-making.

c. The satisfaction of customer needs

d. Selling products